Privacy Policy

Last Updated: January 13, 2026

Applyft Ltd. (“Company,” “we,” “us,” or “our”), a company organized under the laws of Cyprus, operates the Finestro: Learn AI mobile application (the “App”), along with its related software, services, features, and content (collectively, the “Service”). This Privacy Policy outlines how we collect, use, process, and protect your personal information when you use the App. It is an integral part of our Terms of Service. By accessing or using the App, you confirm that you have read, understood, and agree to the practices described in this Policy. If you do not agree with this Privacy Policy, you must cease using the App and may request deletion of your data as described below.

1. Definitions

For purposes of this Privacy Policy, the following definitions apply:

2. Scope and Applicability

This Privacy Policy applies exclusively to the use of the Finestro: Learn AI mobile application. It covers Personal Data collected through the App and how we process it. It does not apply to any other products, websites, or services of Applyft Ltd (including our web platform or any website content), which have their own privacy policies.

3. Identity and Contact Information of the Controller

The data controller responsible for your Personal Data is Applyft Ltd, the company that operates Finestro: Learn AI. Applyft Ltd is a company registered in Cyprus (Registration No. HE 461540) under Cyprus law. Our business address is:

Applyft Ltd

Flat/Office A, Parnithos 9, 4040 Germasogeia, Limassol, Cyprus.

You can contact us with any questions, concerns, or requests regarding your Personal Data or this Privacy Policy at [email protected]. For faster handling, please include the subject line “Privacy Inquiry” in your email. You may also send written inquiries to our postal address above (attention: Privacy Team). We will respond to privacy-related requests in accordance with applicable law (see Section 12 on user rights for more details).

4. Description of App Functionality

Finestro: Learn AI is an educational mobile application that provides personalized AI-driven learning experiences in the field of artificial intelligence and related topics. To help you understand why we collect certain data, here is an overview of what the App does and the features it offers:

In summary, the App functions as a learning platform, using AI and analytics to customize content for you, providing video and interactive learning materials, and recording your progress. It does not engage in unrelated functions like social networking, advertising, or device utilities unrelated to learning. Understanding these functionalities will help explain why certain data is collected.

5. Categories of Personal Data Collected

When you use the Finestro mobile App, we collect limited categories of Personal Data necessary to provide and improve our Service. We are committed to collecting only what we need for the purposes stated in this Policy. The categories of data we collect are:

Summary: In practical terms, the Personal Data we collect through the App is mainly your account identifier (and email) and information about how you use the App’s learning content.

We do not collect sensitive or extraneous personal details through the App. Our philosophy is to minimize data collection to only what is necessary to deliver and improve the Service. If in the future we need to access any new type of personal information or device feature, we will update this Privacy Policy and, if required, ask for your permission.

6. Purpose and Legal Basis for Processing

We process your Personal Data only for specific purposes and in accordance with a lawful basis under applicable data protection laws (like GDPR). Below we describe why we collect and use your data (the purpose), and the legal basis that permits us to do so:

In summary, our processing of your data is limited to what is necessary to run the App, enhance your experience, communicate with you, ensure legal compliance, and improve our services. Under GDPR, the main legal bases we rely on are performance of contract, legitimate interests, and compliance with law. If we ever rely on consent (for example, for optional features or future marketing scenarios), we will make sure to obtain it expressly, and you will have the right to withdraw consent at any time. For California residents, these purposes correspond to “business purposes” under CCPA (such as providing the service, maintaining and improving quality, and security), and not to any “selling” of data.

7. Use of Third-Party Processors

To provide a reliable and feature-rich service, we use certain trusted third-party service providers (processors) to perform functions on our behalf. We only share data with them as necessary for the specific services they provide, and they are contractually bound to protect your data and use it only for our instructed purposes. The key third-party processors we use for the mobile App are:

Data Safeguards and International Transfers: Whenever we use third-party processors, we ensure they are bound by strict data protection obligations. We have Data Processing Addendums (DPAs) in place with these providers, which include commitments to confidentiality, data security measures, and compliance with GDPR standards. Because providers like Google Firebase and Amplitude may process Personal Data on servers located in the United States or other countries outside the European Economic Area (EEA), we take additional steps to safeguard cross-border data transfers. In particular:

Aside from Firebase and Amplitude, we may use additional processors for specific operational needs (for example, Stripe for processing payments on the web platform, or email service providers to send emails). Each of these is carefully vetted for security and privacy compliance. We will update this Policy and notify you if we introduce any new significant processor that handles Personal Data, as required by law or platform rules.

8. No Data Sharing With Advertisers or Third Parties

We do not share, sell, or rent your Personal Data to third-party advertisers or other external parties for their own marketing or commercial purposes. In other words:

To reiterate: your personal information stays within the Finestro ecosystem and its essential service partners. We do not give or trade it to outside companies for advertising, profiling, or any unrelated purposes. This commitment also means that under the CCPA’s definitions, we do not “share” your personal info for cross-context behavioral advertising. If this ever changes (which we do not anticipate), we will update this Policy and provide any required opt-out mechanisms, but our plan is firmly to keep your data private and used only to serve you in the context of Finestro.

9. Mobile Permissions

We designed the App to function without needing access to your personal device information or sensors. No special device permissions are required to use Finestro. When you install or use the App, you should not see any permission prompts, because we don’t need those capabilities. If in the future we introduce a feature that requires a permission, we will update this Policy and the App will explicitly prompt you for consent at that time. As of now, however, Finestro can be fully used without granting any device permissions.

10. Data Retention Policy

We retain Personal Data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Our retention practices are designed to comply with GDPR, CCPA, and other applicable laws, and to follow the principle of data minimization. Here is how we handle retention:

To summarize: Active users’ data is kept to serve them, inactive accounts are purged after 12 months, and prompt deletion is performed upon request (generally within 30 days). We do not keep your personal information longer than we need it. Our retention schedule is aligned with providing you service efficiently while respecting your privacy over time.

11. User Rights under GDPR and CCPA/CPRA

As a user of Finestro (and depending on your residency), you have robust rights regarding your Personal Data. We are committed to honoring your rights under the GDPR, CCPA/CPRA, and other applicable laws. The following is a summary of your privacy rights and how you can exercise them:

Rights Under GDPR (for users in the European Economic Area and equivalent jurisdictions):

Rights Under CCPA/CPRA (for California residents): If you are a resident of California, USA, you are entitled to certain rights over your personal information under the CCPA as amended by CPRA, in addition to the rights above (many of which overlap). These include:

How to Exercise Your Rights: To exercise any of your rights above (whether under GDPR, CCPA, or other privacy laws), you can contact us by email at [email protected] with the subject line “Privacy Request” (or a similar clear subject). In your request, please: (a) specify which right you seek to exercise (e.g., access, deletion, correction, data portability, etc.), and (b) provide enough information for us to verify your identity. Typically, we will need at least your name and the email associated with your Finestro account, and we may request additional info if necessary to confirm it’s you (this is for your security - we need to be sure we’re fulfilling requests for the right person). Verification might involve replying to an email from that account or providing a recent usage detail that only you would know.

Response Time: We will respond to privacy rights requests as soon as possible. Under GDPR, we generally have one month to respond (which can be extended by two further months for complex requests, but we’ll inform you if that’s the case). Under CCPA, we aim to respond within 45 days of receiving your verifiable request (with an extension of another 45 days if needed, in which case we’ll let you know). If we cannot fulfill your request in whole or in part, we will explain the reason (for example, if a legal exception applies or if the request is excessive). For access requests, we will provide the information in a readily usable format, typically electronically. For deletion or correction requests, we will confirm once we have deleted/corrected your data (or explain if any portion had to be retained for reasons permitted by law).

Overlap of Rights: Many of the rights under CCPA align with those under GDPR. We will ensure compliance with the strictest applicable standard for your case. For instance, even if you’re not a California resident, you still have deletion and access rights under GDPR. And if you’re a California resident, know that by honoring GDPR rights we’re largely also fulfilling CCPA requirements (plus the no-sale promise makes it straightforward). Our approach is to respect all users’ fundamental privacy rights, regardless of jurisdiction, and then layer on any specific requirements as needed per region.

12. Account Deletion Procedure

We understand that you may at some point wish to delete your Finestro account and remove your Personal Data from our systems. This section outlines the procedure to request account deletion and what to expect:

We strive to make the account deletion process straightforward and swift, because we respect that you have the right to have your data removed. There is no charge for processing a deletion request. Account deletion is separate from simply uninstalling the App - if you delete the App from your device but do not request account deletion, your account data may remain on our servers (for the 12-month inactivity period) until it’s automatically removed due to inactivity or until you request deletion. To fully terminate your relationship and data with Finestro, please follow the above procedure to request deletion.

13. Children’s Privacy (18+ Only)

Audience of the Service: Finestro: Learn AI is intended for adults and users aged 18 and over. Our content and services are designed for individuals at or above the age of majority (18 in most jurisdictions). We do not target or market the App towards children or minors.

No Use by Under-18: If you are under 18 years old, you are not permitted to use the Finestro App or Service. We do not knowingly allow minors under 18 to register or use the platform, and we do not knowingly collect any Personal Data from individuals under 18. Our Terms of Service also stipulate that users must be 18 or older (or the age of majority in their country) to create an account and use Finestro.

No Data Collection from Children: Because we do not allow under-18 users, we obviously do not knowingly collect information from them. We do not ask for age during the mobile App usage; however, if through our web subscription process or other interactions we become aware of a user’s age and find that we have inadvertently collected data from someone under 18, we will take prompt steps to delete that data and terminate the minor’s account.

Parental Supervision: We strongly advise that parents or guardians ensure their children do not access the Finestro App if they are underage. If a minor (under 18) is interested in learning AI, they should do so through appropriate child-friendly resources and with parental guidance, not through our Service which is for adult learners.

In our registration flows and marketing, we do not solicit birth dates or any age information for the App usage. In the event we suspect a user is under 18 (for instance, if a support query reveals it), we reserve the right to ask for proof of age or confirmation of parental consent. If neither is provided, we will delete the account to ensure compliance. This is to protect young users’ privacy and safety.

Note to Parents/Guardians: If you become aware that your child under 18 has created a Finestro account or is using our Service without your consent, please contact us immediately at [email protected]. We will take appropriate action to investigate and, if verified, delete the minor’s personal information. We appreciate your cooperation in keeping minors safe online.

In summary, Finestro does not permit use by children or minors, and we have implemented measures to prevent and eliminate any minor’s data from our systems. This stance is both for legal compliance and because the content is tailored for an adult or professional audience.

14. Updates to the Privacy Policy

We may update or revise this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make changes, we will let you know by appropriate means so that you can review the new Policy. Here’s what to expect regarding updates:

In essence, we pledge to handle any changes to this Policy in a transparent and fair manner, keeping you informed and in control. We value your trust and will not surprise you with material changes without proper notice.

15. Governing Law

This Privacy Policy, its subject matter, and its formation are governed by the laws of Cyprus. By using the Finestro App and related services, you agree that any disputes or claims arising out of or in connection with this Privacy Policy (including non-contractual disputes or claims) will be subject to the jurisdiction and laws of Cyprus.

For users in the European Union, this choice of law does not deprive you of the protection of mandatory provisions of the law of your country of residence. We ensure that we comply with applicable data protection laws including the GDPR, which apply across the EU.

If any dispute arises regarding this Privacy Policy, we will first seek to resolve it amicably. You agree to contact us to attempt to resolve any issue before taking formal legal action. In the unlikely event of a legal claim, it will be adjudicated in the competent courts of Cyprus, unless otherwise required by a consumer protection law that allows you to choose different courts (for example, in some cases EU consumers might bring claims in their home country).

No Waiver of Rights: Nothing in this section is intended to limit your statutory rights or any legal remedies you have under applicable privacy laws. It simply clarifies which jurisdiction’s law governs the interpretation of this Policy.

Legal Authority: Our representation of governing law is mainly to ensure consistency. Applyft Ltd, being based in Cyprus, operates under Cyprus and EU law. As such, our handling of Personal Data is deeply informed by EU privacy regulations (GDPR) irrespective of this clause.

If you have questions about how this section might apply to you, feel free to contact us for clarification. In all cases, we strive to act in accordance with the laws that apply to us and to you as a user.

16. Contact Details for Privacy Inquiries

If you have any questions, concerns, or requests regarding this Privacy Policy or your Personal Data, please do not hesitate to reach out to us. We are here to help and address any issues related to privacy or data protection. You may contact us through the following:

When contacting us, please provide sufficient information for us to understand your question and to verify your identity if you are requesting specific data or actions. For example, if you have an account under a different email than the one you’re writing from, let us know that detail (without sharing sensitive info) so we can locate your account.

Data Protection Authority Contact: While we encourage you to contact us first, you also have the right to contact the Cyprus Commissioner for Personal Data Protection or your local data protection authority regarding any concerns. Contact information for the Cyprus DPA can be found on their official website. We will cooperate with any official inquiries.

Thank you for reading our Privacy Policy. We take your privacy seriously and appreciate the trust you place in Finestro: Learn AI. If anything is unclear or you need further information, please reach out using the above contact details. Your feedback on our privacy practices is also welcome, as it helps us maintain the highest standards of transparency and user protection.